In direct mail campaigns less usually means more. I’ve noticed that postcards generally work better than envelopes. They are small, cost less to mail, and easily reproducible. Most people fear that it will end up with all the other junk mail, Chapter 7, the trash can. Having a stylish post card that is attractive to the reader’s eye within the first three seconds of them picking it up can generate a great first impression.   Bright colors and expressive writing will hold most people’s attention.

Make sure these post cards answers questions about the service you provide. So if your nitch is selling real estate your post cards should explain why you sell more homes better than any other competitor. Also, make sure the postcard contains the benefits of listing with your company. 

There are ton of website that offer free postcard design and printing. One of my favorites is www.vistaprint.com.  Each week they offer a different sample of their product that’s absolutely free, except for shipping and handling. How many places offer 15 business card for free, and the shipping and handling at a discount of $2.99?

Also, creating post cards at home has become simpler. With the advent of the home office, where you have your laptop and printer next to one another postcard marketing has become a no brainer. With these tips, you should be able to advertise to the right customer and have them to notice you among the competition.